Mini Cooper: Expansion and Launch in India

Mini Cooper: Expansion and Launch in India THE PRODUCT: MINI COOPER IN INDIA INTRODUCTION: The Mini Cooper is a small car that was produced by the British Motor Corporation and its successors from 1959 until 2000. The original is considered an icon of the 1960s, and its space-saving front-wheel-drive layout that allowed 80% of the area of the cars floor pan to be used for passengers and luggage influenced a generation of car-makers. In 1999 the Mini was voted the second most influential car of the 20th Century, behind the Ford Model T[i]. This distinctive two-door car was designed for BMC by Sir Alec Issigonis. It was manufactured at the Long bridge and Cowley plants in England. The Mini Mark I had three major UK updates: the Mark II, the Clubman and the Mark III.The Mini Cooper is a sports car that was successful as rally cars, winning the Monte Carlo Rally four times from 1964 through to 1967. Initially Minis were marketed under the Austin and Morris names, as the Austin Seven and Morris Mini Minor, until Mini became a marquee in its own right in 1969. The Mini Cooper was again marketed under the Austin name in the 1980s. AWARDS AND POPULARITY: The Mini has won many awards over the years, perhaps the most notable includes: Car of the Century, Number One Classic Car of All Time and European Car of the Century. The Mini managed second place behind the Model T Ford for Global Car of the Century in that same poll. In the end 5.3 million Minis were sold, making it by far the most popular British car ever made. Thousands of these are still on the road, with the remaining pre-1980s versions being firmly established as collectors items. At its peak, the Mini was a strong seller in most of the countries where it was sold, with the United Kingdom inevitably receiving the highest volumes. It was a huge seller in the mini-car market. It was 16 years before the Mini received a serious threat to its sales success. INFORMATION ABOUT THE PRODUCTS: MINI HATCH: The new Mini First will be Minis most attractively-priced model on sale in India. Starting at just Rs.8, 76,000 OTR, and the Mini First offers customers the opportunity to get behind the wheel of a unique small premium car at an unbeatable price. Available only in Hatch form, the Mini First features the 1.4-litre petrol engine currently found in the Mini One, but with a power output of 75 hp. The frugal engine is mated to a six-speed manual gearbox as standard and great go-kart handling is ensured by the trademark sophisticated chassis of all Minis. A multi-link rear axle and independent front and rear suspension systems combine with Dynamic Stability Control to put a smile on the drivers face every time they get behind the wheel. SEGMENTING, TARGETING AND POSITIONING SEGMENTATION: refers to a marketing technique that targets a group of customers with specific characteristics. In the process of launching mini cooper in India the upper class people in the country are considered under segmentation. TARGETING: refers to the selection of a particular market towards which all marketing effort is directed. The targeted market for the mini cooper will be the young girls and the ladies sector in the country. POSITIONING: refers to the efforts of influencing a consumers perception of a brand or product relative to the perception of the competing brands or products. Its basic objective is to occupy a clear, advantageous and unique position in the minds of the consumers. With the help of newspapers, internet and hoardings the positioning will take place in the minds of consumers about the product. THE CONSUMERS: An individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. An official definition of consumer behaviour is The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Mini Cooper in India will be mostly preferred by the upper class people of the society. This is because of the cost of the product. As the cost is higher people would prefer to buy a bigger and luxury car instead of a small and sporty car. Those people who are more interested and knowledgeable in brands and values would be influenced to buy a Mini cooper in India. Mini cooper is recognized as a girly car all over the world. Mini cooper is a car of status and pride. The type of consumers who prefer a Mini cooper will be a consumer of status and pride. It a sporty car as well as a statement symbol of status. Consumers do not make their decision in a vacuum. Consumer purchases are influenced by four factors. They are as follows Cultural factors Social factors Personal factors Psychological factors. CULTURAL FACTORS: Culture is the part of the external influences that impact the consumer. That is, culture represents influences that are imposed on the consumer by other individuals. The definition of culture is That complex whole which includes knowledge, belief, art, morals, custom, and any other capabilities and habits acquired by man person as a member of society Culture plays an important role in the buying behaviour of the consumers. As India s rich in culture and tradition, this factor acts as a major role in launching of Mini Cooper in India. As the product Mini Cooper is focused on the young girls and ladies of the society, their decisions are based on the family situations. Some women are not able to decide on their own products and services in India. They have to be depended on their family and society. SOCIAL FACTORS: A consumer may interact with several consumers before buying a product. They may be different type of groups like membership group and reference groups. Family decisions are also very important in choosing a product. Roles and status also play an important role in influencing the buying behaviour of a consumer. As Mini Cooper is the symbol of status and pride the consumers can show their ostentatious behaviour. Those are people who are concerned about image. PERSONAL FACTORS: Personal factors are based on economic situation like his income, occupation, personality and self confidence and age and family life cycle stages. In purchasing a Mini Cooper in India a consumer has to take into consideration his level of income as the price of the product is high. He also has to consider his age and economic situation in the society. The major part in the personal factor is a person should have a high level of personality and self confidence to buy a product. Psychological factors like motivating consumers are mainly done by advertisements, road shows and other motivating factors. Attitudes and beliefs are very important in the process of launching a product. The Consumers have to be given more knowledge about the products. The Mini Cooper will affect the psychological factors of the customers when they see the advertisements. DECISION MAKING PROCESS: The act of making up your mind about something, or a position or opinion or judgment reached after consideration is called as decision making. It is the process of selecting a logical choice from among the available options. When trying to make a good decision, a person must weight the positives and negatives of each option, and consider all the alternatives. For effective decision making, a person must be able to forecast the outcome of each option as well, and based on all these items, determine which option is the best for that particular situation. The below diagram shows the process of decision making, and also will explain about how the decision making process affects the customers of Mini Cooper. In this model, the consumer passes through five stages: problem recognition, information search, evaluation and selection of alternatives, decision implementation, and post-purchase evaluation. Problem recognition or need recognition: In the problem recognition stage, the consumers buying process begins when the buyer recognizes the problem or need. When a consumer of an upper class society is in need of a car he recognizes the problems and the need of it. This is the first stage of decision making process. When the consumers find the difference between the actual state and the desired state, a problem is recognized. In other words a need is recognized to solve the problem. Information search: When the consumers discover the problem they are likely to search for information. In this case the consumers who recognized the need for a car would search for more information about the different type of cars and they would be more attentive to car advertisements, cars purchased by their friends or relatives, and peer conversation about cars. Or they may be more actively seeking information by visiting car showrooms, talking to friends and reading car magazines etc. Through gathering information, the consumer learns more about some brands that compete in the market and their features and characteristics. After the search of information the consumers go to the next stage of decision making process. Evaluation and search of alternatives: Under this stage a consumers try to solve the problem and ultimately satisfying their needs. In other words, the consumers will look for problem-solving benefits from the product. The consumer, then, looks for products with a certain set of attributes that deliver the benefits. Thus, the consumer sees each product as a bundle of attributes with different levels of ability of delivering the problem solving benefits to satisfy their need. The distinctions among the need, benefits, and attributes are very important. In this case a person who wants to purchase a car will evaluate and search of alternatives to satisfy his needs. Decision implementation: To actually implement the purchase decision, however, a consumer needs to select both specific items that are brands and specific outlets that is where to buy to resolve the problems. In many situations, consumers engage in a simultaneous selection process of stores and brands. In the case of purchasing car a consumer will search a brand and in that brand they will search for different varieties in the showroom. It is also possible, that the consumer decides where to buy and then chooses one or two brands the showroom carries. Once the brand and outlet have been decided, the consumer moves on to the transaction. Post purchase evaluation: The final stage in decision making process is post purchase evaluation. It is common for consumers to experience concerns after making a purchase decision. This arises from a concept that is known as cognitive dissonance. The consumer having bought a product may feel that an alternative would have been preferable. In these circumstances a consumer will not re-purchase immediately but is likely to switch brands next time. Post-purchase evaluation processes are directly influenced by the type of preceding decision-making process. Directly relevant here is the level of purchase involvement of the consumer. Purchase involvement is often referred to as the level of concern for or interest in the purchase situation and how extensively the consumer searches information in making a purchase decision. These are the different stages of decision making process. With these levels a consumer decides when, where, why and how they buy the product. Mini Cooper is to be launched in India in two major cities of Mumbai and Delhi. Showrooms will be opened in these cities and customers can buy Mini from the showrooms. Perceived risk: Perceived risk refers to a functional or a psychological risk a consumer feels he/she is taking when purchasing a product. Negative or unexpected consequences a consumer fears may occur as a result of making the wrong purchase decision. A high-priced, complex, durable good like an automobile has a higher perceived risk than a low-priced, consumable commodity like hand soap. The greater the perceived risk, the more likely it is that the consumer will seek information about the product and the recommendations and experiences of peers before Buying. Educated, self-confident, affluent consumers are less likely than others to perceive risk. In a situation with high perceived risk, the consumer is more likely to purchase the same brand repeatedly or to purchase a leading brand or one with performance guarantees and warranties. New products or brands will be avoided. 4.0 LAUNCHING THE PRODUCT The primary goal of marketing communications is to build awareness of the business, its products, and its position through customer-facing materials such as brochures, press releases, internet, media, billboards, and road shows. Planning an integrated and consistent cross-team approach to these activities, one that reinforces a companys message with target audiences and motivates customers to buy is very important in launching a product. Mini Cooper is being launched in Mumbai and Delhi by positioning through customer facing materials like brochures, press release, web sites, media and road shows etc. Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. The major part in launching of a product is opening of showrooms. Showrooms of Mini Cooper will be more attractive and impressive for the customers. A showroom is an area where merchandise such as car can be displayed. It can also be defined as a room in a business set aside for the display of th e companys products. The three models of Mini Coopers in different colors will be displayed in the showroom. Customers can visit the showroom and book their minis hassle free without any problems. Customers are also offered with test drives if required. This will help the customers to understand practically about Mini and will also be helpful for them to buy the car with a clear mind as a result they will be happy to purchase the car without having any perceived risks in mind. Showrooms will be opened at the commercial area of the cities so that it will be easy for the customers. BROCHURES: A small booklet or pamphlet containing promotional material or product information is known as a brochure. Its a type of folding leaflet, literary advertisement. A brochure advertises about the location, products and services. They are actually in attractive slogans and eye-catching designs. Direct mails and trade shows are common ways to distribute brochures to introduce a product or service. The two most common types of brochures styles are single sheet or folded booklet leaflet form. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded. In launching the Mini in the market, brochures are being used as one of the customer facing materials or advertisements. With the help of brochures, the people will come to know about the product and will take an initiative to visit the showroom and to check with the websites. The brochures will be made of high quality and will be printed in attractive colors and impressive slogans will be given. Free test drives will be added in the brochures to attract the customers. The address of the showroom and a map will be printed in the brochures for the customers. These brochures will be supplied to the public in the commercial areas and city centre. PRESS RELEASE: A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know about the launching of product and services is known as press release. A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and television networks. Commercial press-release distribution services are also used to distribute them. A press release will be taking place one the showrooms are opened. Only the basic informations will be relieved to the public. In the press Release, the description of the product and services will be described to the public. The location of the showroom will also be relieved. INTERNET advertising is rapidly growing and is said to be the fastest growing sector within the advertising industry. The Internet has brought media to a global audience. Internet advertising ties together creative and technical aspects of the Internet, including: design, development and sales. Internet advertising is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience with the help of internet advertising. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. A website is introduced in the name of Mini Cooper. All the informations regarding the product is included in the website. The different models and the colors will be shown attractively to grab the attention of the customers. The customers will be given an option to book their car online through the website. The customers can also book for the test drives online. MEDIA: Ever since mass media became mass media, companies have naturally used this means of communications to let a large number of people know about their products. Two types of media advertisements are as follows: published media and visual or aural media. Newspaper, magazines and internet comes under published media and television and radio comes under visual or aural media. Advertisements in famous newspapers and magazines will be given for the Mini Cooper. Attractive slogans like MINI HITS INDIAN ROADS will be given on magazines and newspapers with colourful pictures of Mini Cooper. Advertisements in televisions will become livelier with the presence of celebrities with the Mini Cooper. Radio advertisements will also be given. Media will cover the major part of advertisement compared to the other types. BILLBOARDS: are large outdoor advertising structures. A billboard presents large advertisements to passing pedestrians and drivers. It is highly visible in the top designated market areas. Billboard advertisements are designed to catch a persons attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color. Attractive billboards with impressive colors and slogans will be placed at many places in the city. These will help the consumers to be aware of the car. The billboards will be very simple and clear for the public. The cars will be printed on the billboards. Billboards are very useful for the public to know about the launching of the product. ROAD SHOWS: are kinds of advertisement of the product. Basically a road show is nothing but a show of cars on the road in the public. These road shows will be attractive to customers as they see them on the road. Some number of Minis will be driven on the road in the city so that people become familiarized with the product launch. And they will also be parked alongside the road as a road show. Different colors of Mini Cooper will also be on the road show. Discounts and offers will be given to the customers on the early stage for the development of product in the market. It is very important because customers are more attracted towards discount and offers. Surprise gifts will be given to the first fifty customers who book Mini Cooper. The customers will be provided with the facility of Mini Cooper service stations in Mumbai and Delhi. First two services will be free of cost for the car. Cars will be picked and dropped at the customers place for service and it will also be free of charge. Accessories like seat covers, alloy wheels, music player etc will be available at the showroom. Customers can buy them at lesser prices. CONCLUSION: Thus the launching of Mini Cooper will be done effectively and efficiently. Customer satisfaction is more important for a sound business. We will promise to give our best to our customers to satisfy them. Mini Cooper will maintain its level of brand and will become a great success in India. With its great success Mini Cooper will be launched in more cities with more models in India. REFERENCE How the MINI Cooper Works, by Jonathan Strickland, http://auto.howstuffworks.com/mini-cooper.htm, retrieved 2009-12-12

Personal Brand Plan Paper Essay

There are three companies I would like to begin my career in Human Resources department in. Those three companies are Exxon Mobile Corporation, Apple Incorporated, and Wal-Mart. Exxon Mobile Corporation the third largest oil and gas refinery in the world in revenue. With over 80,000 employees globally Exxon Mobile Human Resource Department is functions are full of challenges. I view those challenges as being exciting, and rewarding. I would like to be employed as an Employment, Recruitment or Placement Manager. Through research I found Exxon Mobile has a variety of different employment, recruitment, and placement manager positions to help me gain a broad functional and developmental expertise in the human resource field. This experience will also give me a better understanding of how important Human Resource is integrated in various organizations and companies around the world. Working for Exxon will give me the opportunity to achieve my professional goals in managerial and technical areas through a multitude of assignments, mentorship’s, and training over my career. I would like to be employed with Exxon Mobile Corporation it is ranked number 2 in 2014 fortune 500, and because this company has been around for over 125 years. This company has built a strong foundation over the years, and also invests in its employees. I would like to obtain as much knowledge here to use in the rest of my career. The second company I chose was Apple Incorporated. Apple, Inc. is a multinational corporation creating numerous consumer electronics such as computer software, digital distributors, personal computers, commercial servers, iPhone smart phone, iPod portable media devices, and iPad tablet computers. Over the last two decades Apple Computer was predominantly and manufacturer of personal computers. I would like to be employed as an International Human Resource Associate for Apple, Inc. Working as Apple’s International Human Resource Associate I will play the role of a human resource generalist inside the company but will also have global responsibilities. Some of my task will be job postings, recruiting and screening candidates, and explaining benefits and compensations packages. To be successful in this position I would have to obtain a solid grasp of the employment markets around the world including understanding others culture aspects, compensation, benefits and screening. I would like to work  for Apple, Inc. because it is a fairly new fortune 500 incorporation leading in the world of technology. Apple consistent innovation continues to lead in sales over all of their competitors. With the experience and training obtained from Exxon Mobile will assist me in being a successful international human resource associate. The final company I would like to work for is Wal-Mart. Since 1962, Wal-Mart has been dedicated in making a difference in the lives of their customers by helping customers and communities save money and live better. Wal-Mart is ranked number one in Forbes as 2014 company who generated the most revenue. I would like to be employed as a Human Resource Consultant for Wal-Mart. As a Human Resource Consultant I will work as a contractor in helping corporate with things such as employment structure, manager policies, benefit issues, and performance incentives. I will help analyze employment success systems, evaluate how the benefits plans are panning out, and recommend productive changes to the system. I will use my the training and work experience accumulated over the years obtained from Exxon Mobile and Apple Inc.

Personal Development: The skills needed to run the business successfully Essay

P3: Describe the skills needed to run the business successfully and what areas require further personal development In this task I would be describing some of the skill to run a business successfully and what areas require further personal development as this all important to have to be a good sole trader. Own Contribution This is one of the many important things to have to run a business well .This is because I am the manager of the business as the leader of the pack I would have to put extra time into the work , stay behind after work to complete extra work , give me staff extra training if they need it . These little things can help the business move forward faster and also it helps me as I know what I am doing is right for the business if I want the business to succeed. Technical/Operational Technical can be very useful as it save time and money. I am very skilful a using the computer I can fix problems very easily on the computer, I am also very good using the basic things like Microsoft word, PowerPoint and publisher this program is very useful as it lets me create leaflets which saves me money as I don’t have to ask another business to create leaflets for me as I know how it is done. I also know how to create a data base which is very helpful as it stores all the information. Product Knowledge Product knowledge is information that I know about my products, for example I have the product knowledge of salsa and knowledge of the product is how it’s made, ingredients and factors such as these. That is what product knowledge. This is important to me because I am the owner of the business I will need to know how to make them and how long to keep them heated or cold, furthermore another importance of knowing this skill is that if any customer’s asks about the product I should be able to tell them because they might be allergic to something m so if I know the product I could tell them information about the product. Management ability Management ability is a skill that a business owner should have in order to run a business also management ability requires controlling and organising  the business well, without management ability the business won’t go the right direction. This skill is important because without having any management skills, it will be hard to manage the business and organise it well also without this skill it will be hard to manage the other employees, and make sure all the bills and everything has been paid in order to have all these things done correctly you need have the management ability. Recording and checking business performance Recording and checking business performance is when the business checks on all the financials records and makes some records from other department too; furthermore this is when a person checks on the business making sure everything is going smooth without any errors. This skill is important because without checking your business performance you won’t know in which areas to improve on. If you don’t check your business performance you wouldn’t know what things are going wrong and right in the business and this will mean that you won’t know what to improve or change it the business. Personal selling Personal selling is having direct contact with my customers and also involves direct contact with the customers and assessing their needs and suggesting suitable product or service solutions, which would help the customer out. This skill is necessary for my business because I am a sole trader so having experience in this would help a lot because I will have to be selling desserts to my customers and making sure that they are satisfied with the product and service they are receiving. I don’t have personal experience in this skill and I will need to learn. Administration Administration is what provides support for businesses operations. This involves keeping records and communicating with external groups such as customers and suppliers by sending letters and invoices and arranging payment. This skill is necessary for my business because I will need it to keep the business organised and to make sure that things don’t go wrong. do not have personal experience in administration and need to gain some experience. Previous Experience I do have previous experience working for a restaurant however I was able to get some experience in how to talk to customers properly and in a polite way to make sure they are satisfied with the service/product that they are receiving. Strengths and weaknesses I have a couple of strengths and these are: I can take risks and good at IT. Taking risks will help me in my business because it is always good to take risks because without taking them you might never know, it could end up good for my business. An example is that I could invest more in better packaging for my customers that like having take-away because this will show them that my business is caring for the customers. However if I did not take that risk of investing a bit more in it, I would have never found out if it would work or not. My strength in IT will help me a lot because I will need this skill for creating cash flow forecasts and even a break even forecast. This will save me money because I would have to hire someone else to do it for me as I have the skills to do it. My weaknesses are that I don’t have any skills in administration yet.

Accent Marks and Indirect Questions in Spanish

For beginning Spanish students, the rule theyre taught about orthographic accents may seem straightforward: Words such as quà © (what) and cuà ¡ntos (how many) have accents on them when theyre used in questions but dont otherwise. But the use of such accents marks in reality is a bit more complicated, as the accent mark is retained in some types of statements. For example, heres one sentence you might see: El Banco Central no aclarà ³ cuà ¡ntos dà ³lares vendià ³. (The Central Bank did not make clear how many dollars it sold.) Accents in Indirect Questions It is true that various words have orthographic accents—accent marks that affect the meanings of words but not the pronunciation—when they are parts of questions. The twist to the rule that questions can be part of statement, a statement that ends in a period, rather than as part of a question, a sentence that begins and ends in question marks. Such questions are known as indirect questions. For example, the sample sentence above indirectly asks the question of how many dollars were sold, but it doesnt do so directly. Some indirect questions are obvious, as in this sentence: Quisiera saber dà ³nde puedo encontrar algà ºn programa para convertir archivos de MP3. (I would like to know where I can find a program for converting MP3 files.) Often, sentences that begin in phrases such as quiero saber (I want to know) or no saber (I dont know) are indirect questions. But sometimes the indirect questions are more subtle. Here are some more examples of indirect questions that use orthographic accents: No sà © dà ³nde està ¡. (I dont know where he is.)Saben quà © va a pasar. (They know what is going to happen.)Ella me dijo por quà © se cambià ³ su nombre. (She told me why she changed her name.)Es difà ­cil decir exactamente cuà ¡ntos cadà ¡veres habà ­a. (Its difficult to say exactly how many corpses there were.)La comisià ³n va a investigar quià ©n es el responsable. (The commission will investigate who is the one responsible.) Words That Change Form in Questions These are the words that require the orthographic accent in questions, whether they are direct or indirect: adà ³nde (where to, where)cà ³mo (how)cuà ¡l (which, what)cuà ¡ndo (when)cuà ¡nto, cuà ¡ntos (how much, how many)dà ³nde (where)para quà © (what for, why)por quà © (why)quà © (what, which)quià ©n (who) These are all known as interrogative words and include pronouns, adjectives, and adverbs. Sometimes, especially with quà ©, the accent is needed to clarify the meaning of the word that is being used, and the meaning changes without the accent. Note the difference between these two sentences: Sà © que va a comer. (I know that he is going to eat. Que here functions as a relative pronoun.)Sà © quà © va a comer. (I know what he is going to eat. Quà © here is an interrogative pronoun.) Similarly, when cà ³mo is functioning as a question word, it usually is translated as how. But in statements that arent indirect questions, it is translated as as or like. This is one way you can tell whether cà ³mo is being used in an indirect question. Quiero saber cà ³mo se hace. (I want to know how it is done.)Los nià ±os llegaron como una tormenta. (The children arrived like a storm.) Example Sentences Here are each of the interrogative words used as an indirect question: No sabemos adà ³nde vamos. (We dont know where were going.)Me gustarà ­a aprender cà ³mo escribirlo en inglà ©s. (I would like to learn how to write it in English.)No tengo idea cuà ¡l es la receta para la felicidad. (I dont have an idea what the recipe for happiness is.)No me dijo cuà ¡ndo volverà ­a a casa. (She didnt tell me when she would come home.)No me importa cuà ¡nto dinero tengas. (It doesnt matter to me how much money you have.)Es difà ­cil decir dà ³nde estamos en comparacià ³n con los otros. (Its difficult to say where we are compared with the others.)No comprendo para quà © sirve el cinismo. (I dont know what the purpose of cynicism is.)No sabà ­amos por quà © esto habà ­a sucedido. (We dont know why this has happened.)Quiero entender quà © me està ¡ ocurriendo. (I want to understand what is happening to me.) Key Takeaways Interrogative words in Spanish require accent marks when they are used in both direct and indirect questions.Common interrogative words include dà ³nde (where), cà ³mo (how), and por quà © (why).The unaccented que usually means that, while the accented quà © usually means what.

The Crucible By Arthur Miller - 2032 Words

Liu XiaoBo, a Chinese literary critic, writer, professor, human rights activist who called for political reforms and the end of communist single-party rule once said, â€Å"Hatred is corrosive of a person’s wisdom and conscience; the mentality of enmity can poison a nation’s spirit, instigate brutal life and death struggles, destroy a society’s tolerance and humanity, and block a nations progress to freedom and democracy.† (www.brainyquotes.com) He asserted that hatred is what erodes and causes harm to a person’s own self-being, their friends and family, and the environment around them. Hatred can blind a person from seeing the truth, and instead of helping, they cause more harm. The Crucible, a playwright by Arthur Miller, illustrates the effects of what revenge, fear, and hatred has a role on hysteria. In Salem, Massachusetts, 1692, a community of strict Puritan rules had to be obeyed. Playing around, having past times were strictly not allowed, a s many thought doing these things were related to the Devil, or Satan. They were strong believers in Christianity, and anyone who showed signs of evil, would be placed in jail or executed for the whole town to see. Reverend Parris, a minister of Salem discovered his daughter, Betty Parris, and her friends including Abigail Williams, dancing naked in the woods. The woods were seen as the only place to still be inhabited by the Devil. Abigail was in fear of what would happen to her if people were to find out what she had done. BettyShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. 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The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme reveals the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces

The Social Work Profession And Its Core Values Essay

USC Statement of Purpose My understanding of the social work profession and its core values is that social workers are caregivers, they provide assistance to people in need, and they address social problems. The social worker goal is the improvement of society to ameliorate the lives of individuals in need. The social work profession mission is to enhance the well-being of people and to assist them in meeting their basic needs, with particular emphasis on the needs of the poor, and the vulnerable individual. The Social Work profession has six core values. These core values are the foundation of the social work profession. The social worker incorporates these core values into his daily practices. Service to others is one of the fundamental values of social work. Social workers goal is serving others and putting the needs of their clients ahead of their own. Social justice is another core value of social work. Social workers aim at improving the lives of the disadvantaged, vulnerable people who are less fortu nate or unable to advocate for themselves. Social workers understand the essential value of every human life, regardless of ethnic background, cultural differences or religious beliefs. Their goal is to respect the dignity and worth of every person. Another key value of social work is integrity. The social workers conduct themselves in a trustworthy, honest, and responsible manner at all times. Competence is another important core value of the social work profession. TheShow MoreRelatedThe Social Work Profession And Core Values Essay1636 Words   |  7 Pagesthe social work profession and its core values is that social workers are caregivers, they provide assistance to people in need and they address social problems. The social worker goal is the improvement of society in order to ameliorate the lives of individuals in need. 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Rosario Arizona State University Social Work Values and Ethics 2 Abstract The history and evolution of social work dates to the late 1800’s. Since the profession was recognized many concerns arose regarding the values and ethics of social workers. The key points of theRead MoreThe Profession Of Social Work1290 Words   |  6 PagesOne of the main purposes of my interest in the profession of social work is to gain the knowledge and skill set to effectively help, counsel, and accordingly, provide services for all individuals so that their problems and needs are met. The profession of social work can be rigorous, yet it is a rewarding career that I am ready and willing to engage in. With the career being very diverse, it allows me to devote to my community in a number of ways from working in mental health to provide adequateRead MoreThe Social Work Code Of Ethics1059 Words   |  5 Pagesof the social work profession is deeply rooted in a specific set of core values. 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As I begin this journey into my career as a social worker I have to consider so many things; understanding the history of the social work profession and what it means to my career, understanding that social work is a profession and not just a discipline, why it is important that this kind of work be done by a professional, what organizations can help throughout myRead MoreSocial Work s Journey As A Profession And Its Resulting Values913 Words   |  4 Pagesset of values they must analyze their lives and determine wha t is important to them. The time period in which a person was born, their cultural origins, religion, and life experiences all affect what their values will be. In the same way, the social work profession established its values by analyzing its origins, its successes and its failures. This paper looks at social work’s journey as a profession and its resulting values. This paper then discusses my personal life experience, my values, and howRead MoreSocial Work As A Practice And The History Of The Reformers That Helped Create The Very Career Itself Essay1007 Words   |  5 PagesThis paper will include a description of social work as a practice and the history of the reformers that helped create the very career itself. In this section, I will include topics such as the mission, goals, and purpose of a social worker and attributes of the profession. Next, I will discuss the definition and the elements of General Practice in the field. This section will include examples from the lifestyle paper written previously in the year. For this paper, I was required to visit a placeRead MoreValues Ethics in Social Work 1298 Words   |  6 Pagesprofessional values in the ‘British Association of Social Work’ (BASW). With this the concepts of ethics and how this operates in social work practice and analyse the general role in governing and representatives bodies in social work practice†. Values are described as set of rules and guides in the right and wrong decisions we make. Values facilitates the decisions in recognising what is worthy and valuable, with this, weighs out the important and less important, when there is a conflict of values. EthicsRead MoreNational Association Of Social Workers Essay765 Words   |  4 PagesNational Association of Social Workers (NASW) Code of Ethics Overview National Association of Social Workers created a Code of Ethics to determine how and when social workers should conduct their work to ensure clients are being treated effectively. The mission of social workers is to enhance human well-being and help to meet the basic human needs of all people. (National Association of Social Workers, 2008) The main focus population for social workers is those that are vulnerable, oppressed, and

Childhood Development Essay Sample free essay sample

After passing 60 proceedingss detecting a yearling room in Ciudad Child Care Centre in Ciudad Juarez. Mexico the undermentioned observations were made on the kids. Some kids were afraid to pass on with others while others did pass on freely. Most male childs were reserved whereas misss communicated more easy and often. However. male childs were more aggressive when it came to playing ball. siting trikes. and mounting sandboxes. The misss enjoyed singing and playing ball. Some 2-3 twelvemonth old childs could vie in running. other could be seen kicking and throwing the ball operating expense. Majority seemed excited to bicycle trikes. singing and mounting sandboxes. yet other were skiping and leaping around the drama land. Some of them crowded around a music system and danced as some tested to sing along. However. a few of them seemed to be withdrawn and uninterested with everything. Some kids were seen with bottle tops and plastic containers giving their friends pressing them to take as milk along with blocks of wood to eat as staff of life. We will write a custom essay sample on Childhood Development Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The receivers took and acted as though they were truly eating. There was this group of kids where one of them assumed a doctor’s function and was keeping a piece of stick which he used as the syringe. The other childs acted as patients and would come one by one and be injected by the â€Å"doctor. † Another group took there toy autos to a â€Å"garage† where there was a group of mechanics. These involved kids utilizing their inventive abilities and accomplishments to come up with something originative. Some kids were able to build a vehicle by set uping boxes on top of others utilizing varied box sizes. Others could be seen preoccupied with the edifice of block towers. Most yearlings appeared to be really egoistic and displayed a strong possessiveness with objects and playthings. claiming them to be theirs. They could be heard shouting. â€Å"mine† . â€Å"my car† . â€Å"my baby† . etc† every clip he/she saw other childs with their playthings or playthings which were indistinguishable to theirs. At times they would express a acrimonious â€Å"no† to others if their friends requested to utilize their playthings. On the other manus some of the kids who were utilizing toys belonging to others would react with the same call and did everything to guarantee that they retained the playthings to themselves. Majority of kids tended to be more violent and some even bit the proprietors of the plaything. squeeze them or even poked their olfactory organ or eyes. In instance the proprietors of playthings were overcome. they would shout out for aid from the health professional. The health professional seemed to be cognizant of e very struggle and in this instance she took all the toys off and she introduced some vocals of which the kids American ginseng and danced together. In the procedures the animus which had built among the childs over the playthings subsided. However. some kids showed sympathy and were willing to allow others utilizing their playthings every bit long as those lend to would return after some clip or whenever the proprietor wanted. Some kids were seen taking side with those who seemed rejected or withdrawn and would offer to play with them or even portion with them their playthings and other objects. They would offer protection to their weaker friends. There was this incident when a 1? twelvemonth old was snatched her plaything by an aggressive 2? twelvemonth male child. Another 3 twelvemonth male child went directly to the other male child and grabbed the plaything from him and gave it back to the small miss. This 2nd male child and the small girl stayed together for the remainder of the session playing together. There are those kids who tried to exert self-control whereas others were wholly unable. Majority exercised restraint for a few seconds when their playthings or objects were handed over to other to utilize. However much the health professional would carry them to allow others utilize their playthings they found it non easy to take back their toys/objects. The most aggressive yearlings would non accept any signifier of persuasion and would take what belongs to them by force. Most dislocation in the control of urge seemed to be aggravated by the feeling of possessiveness and selfishness. Interview WITH THE PARENTS OF TODDLERS The interview with the parents of older yearlings ( aged between 2 and 3 ) . on the contemplation of the differences between their kid as an baby and a yearling involved inquiring them the undermentioned inquiries to which they responded consequently as indicated below: Responses: the kid had increased in weight and tallness. he/she can walk. they run. boot and throw a ball. he/she can talk. can sit a trike. concept block towers. bully others. there is decreased appetite. etc. Response: He/she wants to be independent at times but would still necessitate parental attention merely as a babe. He/she seems really aroused being in the company of the age-mates. He/she is really near to the female parent than the male parent and would easy observe the absence of the female parent. He/she is someway obedient to what the parent says but at times reacts in rebelliousness. Response: He/she would on occasion pick up objects. transport them or throw them off and so run after them and travel about drawing a plaything behind him/her. He/she is all over the house. running and leaping in topographic points. mounting up and down the furniture. bed and stepss. Response: He/she is able to pass on most of the things and easy follows direction. It is really easier if the kid is ill where he/she is experiencing hurting. he/she can state when he/she hungry or can show his demands more easy. The kid would seek singing to the parent or would bespeak the parent to sing him/her a vocal. Response: It a bit easier to rear a yearling particularly the 1 who can pass on in word other than an baby who communicate through weeping. Communicating in words is easier to grok every bit contrasted to a call which could connote anything runing from hungriness. hurting. alteration of nappy. or illness. Mentions: Web site: hypertext transfer protocol: //yourtotalhealth. ivillage. com/early-childhood-development. hypertext markup language? pageNum=8