Biography of Clarence Darrow, Legendary Attorney

Biography of Clarence Darrow, Legendary Attorney Clarence Darrow became the most famous defense lawyer in early 20th century America by taking on cases considered hopeless and emerging as a leading voice for civil liberties. Among his celebrated cases was the defense of John Scopes, the Tennessee teacher prosecuted in 1925 for teaching about the theory of evolution, and the defense of Leopold and Loeb, two wealthy students who killed a neighbor boy for the thrill of it. Darrows legal career was utterly ordinary until he became involved in advocating for labor activists in the 1890s. Before long he would become nationally known as a crusader for justice, often speaking out against capital punishment. His obituary in the New York Time in 1938 noted that he had defended the accused in â€Å"a hundred or more murder trials, no client of his had ever died on the gallows or in the electric chair.† That was not entirely accurate, but it underscores Darrows legendary reputation. Fast Facts: Clarence Darrow Known For: Famous defense attorney who often won cases thought to be hopeless.Notable Cases: Leopold and Loeb, 1924; the Scopes Monkey Trial, 1925.Born: April 18, 1857, near Kinsman, OhioDied: March 13, 1938, age 80, Chicago, IllinoisSpouses: Jessie Ohl (m. 1880-1897) and Ruby Hammerstrom (m. 1903)Children: Paul Edward DarrowEducation: Allegheny College and University of Michigan Law SchoolInteresting Fact: Darrow claimed to believe in personal liberty, the abolition of capital punishment, and the improvement of labor conditions. Early Life Clarence Darrow was born April 18, 1857, in Farmdale, Ohio. After attending public schools in Ohio, young Darrow worked as a farm hand and decided the labor of the farm was not for him. He studied for a year Allegheny College in Pennsylvania before attending the University of Michigan law school for a year. His education was not impressive by modern standards, but it qualified him to read law for a year with a local lawyer in Ohio, which was a common method of becoming an attorney at the time. Darrow became a member of the Ohio bar in 1878, and for the next decade he embarked on a fairly typical career for a lawyer in small town America. In 1887, hoping to take on more interesting work, Darrow moved to Chicago. In the big city he worked as a civil lawyer, pursuing ordinary legal tasks. He took on work as a counsel for the city, and in the early 1890s he worked as a corporate counsel for the Chicago and Northwestern Railroad. In 1894 Darrow’s life took a significant turn when he began defending legendary labor activist Eugene V. Debs, who was fighting an injunction against him for leading a strike against the Pullman company. Darrow was ultimately not successful in his defense of Debs. But his exposure to Debs and the labor movement gave him new direction in life. Crusader for Justice Beginning in the mid-1890s, Darrow began taking on cases that appealed to his sense of justice. He was generally successful, for what he lacked in education and prestige he made up with his ability to speak plainly but dramatically in front of juries and judges. His courtroom suits were always rumpled, apparently by design. He portrayed himself as a common man seeking justice, though often armed with cunning legal strategies. Darrow became known for sharp cross-examinations of witnesses, and as he championed those he considered oppressed, he would often introduce novel concepts from the emerging field of criminology. In 1894 Darrow defended Eugene Prendergast, a drifter who killed the mayor of Chicago, Carter Harrison, and then walked into a police station and confessed. Darrow raised an insanity defense, but Prendergast was convicted and sentenced to death. He was the first and last of Darrows clients to be executed. The Haywood Case One of Darrows most notable cases came in 1907, when the former governor of Idaho, a supporter of the mining industry, was killed in a bombing. Detectives from the Pinkerton agency apprehended officials of the Western Federation of Miners (part of the Industrial Workers of the World) including the unions president, William Big Bill Haywood. Charged with conspiracy to commit murder, Haywood and others were to go on trial in Boise, Idaho. Darrow was retained for the defense and deftly destroyed the prosecutions case. Under Darrows cross-examination, the actual perpetrator of the bombing admitted he had acted alone as a matter of personal vengeance. He had been pressured to implicate the labor leaders by the prosecutors in the case. Darrow gave a summation which amounted to a profound defense of the labor movement. Haywood and the others were acquitted, and Darrows performance cemented his position as a defender of the common man against money interests. Leopold and Loeb Darrow was on the front pages of newspapers across American in 1924 when he defended Nathan Leopold and Richard Loeb. The two were college students from wealthy families who confessed to a shocking crime, the murder of a 14-year-old neighbor boy, Robert Franks. Leopold and Loeb became figures of public fascination as they told detectives they had committed the kidnapping and murder of a random boy for the adventure of perpetrating the perfect crime. Seated left to right, Nathan Leopold, Jr., attorney Clarence Darrow and Richard Loeb. The boys were found guilty of the murder and kidnapping and Bobby Franks.    The families of Leopold and Loeb approached Darrow, who at first resisted taking the case. He was certain they would be convicted, and he had no doubt they had committed the murder. But he took on the case as he was opposed to capital punishment, and his goal would be to save them from what seemed to be certain execution by hanging. Darrow requested that the case be heard by a judge without a jury. The judge in the case agreed. Darrow’s strategy was not to argue about their guilt, which was certain. And as they had been judged sane, he couldn’t argue an insanity defense. He tried something novel, which was to argue that the two young men were mentally diseased. Darrow called expert witnesses to advance psychiatric theories. The witness, known at the time as alienists, claimed the young men had mental problems related to their upbringings which were mitigating factors in the crime. The appeal for mercy posed by Darrow eventually succeeded. After deliberating for ten days, the judge sentenced Leopold and Loeb to sentences of life plus 99 years. (Loeb was killed in prison by another inmate in 1934. Leopold was eventually paroled in 1958 and died in Puerto Rico in 1971.) The judge in the case told the press that he was moved to show mercy by the age of the defendants and not by the psychiatric evidence. However, the case was considered by the public to be a triumph for Darrow. The Scopes Trial Darrow was a religious agnostic and was particularly opposed to religious fundamentalism. So the defense of John Scopes, the schoolteacher from Dayton, Tennessee, prosecuted for teaching about Darwin’s Theory of Evolution naturally appealed to him. American lawyers Clarence Darrow (1857-1938) and William Jennings Bryan (1860-1925) at the Scopes Trial. Heritage Images / Getty Images The case arose when the 24-year-old Scopes, teaching in a local public high school, included mentions of Darwin’s ideas in the curriculum. By doing so he violated a Tennessee law, the Butler Act, and he was charged. William Jennings Bryan, one of most prominent Americans in politics for decades, entered the case as the prosecuting attorney. On one level, the case was simply about whether Scopes had violated the local law. But when Darrow came into the case, the proceedings became nationally known, and the case was dubbed The Monkey Trial in the sensationalist press. A split in American society in the 1920s, between religious conservatives and progressives advocating science, became the focus of the courtroom drama. Newspaper reporters, including the legendary journalist and social critic H.L. Mencken, flooded into the town of Dayton, Tennessee, for the trial. News dispatches went out via telegraph, and even reporters in the new medium of radio relayed the proceedings to listeners around the country. The highlight of the trial occurred when Bryan, claiming to be an authority on Biblical teachings, took the witness stand. He was cross-examined by Darrow. Reports of the encounter stressed how Darrow had humbled Bryan by getting him to admit to a literal interpretation of the Bible. A headline in the Washington Evening Star proclaimed: Eve Made of Rib, Jonah Swallowed by Fish, Bryan Declares In Sensational Cross-Examination of Bible Beliefs By Darrow. The legal result of the trial was actually a loss for Darrow’s client. Scopes was found guilty and fined $100. However, to many observers, including H.L. Mencken, Darrow was considered to have won a victory in the sense of having shown to the nation at large the ludicrous nature of fundamentalism. Later Career Besides his busy legal practice, Darrow published a number of books, including Crime: Its Cause and Treatment, published in 1922, dealing with Darrows belief that crime was caused by factors impacting a persons life. He also wrote an autobiography published in 1932. In 1934, President Franklin Roosevelt appointed the elderly Darrow to a post in the federal government, assigned to correct legal problems with the National Recovery Act (a part of the New Deal). Darrows work was considered successful. One of his last jobs was to serve on a commission studying the threat arising in Europe, and he issued a warning about the danger of Hitler. Darrow died in Chicago on March 13, 1938. His funeral was attended by many members of the public, and he was eulogized as a tireless crusader for justice. Sources: Clarence Seward Darrow. Encyclopedia of World Biography, 2nd ed., vol. 4, Gale, 2004, pp. 396-397. Gale Virtual Reference Library.Scopes Monkey Trial. Gale Encyclopedia of American Law, edited by Donna Batten, 3rd ed., vol. 9, Gale, 2010, pp. 38-40. Gale Virtual Reference Library.Darrow, Clarence. Crime and Punishment in America Reference Library, edited by Richard C. Hanes, et al., vol. 4: Primary Sources, UXL, 2005, pp. 118-130. Gale Virtual Reference Library.

Japanese Immigration to Hawaii Essay Example | Topics and Well Written Essays - 2500 words

Japanese Immigration to Hawaii - Essay Example He initially called the group of islands as Sandwich Islands. Hawaii has abundant tropical vegetation, beautiful beaches and volcanic mountains. The main agriculture in Hawaii includes Sugar cane, pineapples, orchids, and flowers. The main plantation work in early Hawaii was in the sugar cane field. Hawaii is located 2,397 miles west-southwest of San Francisco. It is a chain of islands of about 1,523 miles. Due to their increase in political affairs and in the sugar production sector, Hawaii became a native kingdom in the nineteenth century. â€Å"The main islands of Hawaii ruled by independent chieftains were conquered and/or united by Kamehameha, the Great as a kingdom†. They began trading through the pacific having Hawaii as a center point for carrying provisions and other supplies. During this time, a new industry which came into existence was the sale of sandalwood in overseas markets, mainly in China. The sandalwood was cut from the flourishing Hawaiian forests. The Japa nese Entry Initially, the Japanese neither came to Hawaii islands as immigrants nor as settlers. They came as drifters on boats. They were either driven ashore in the Pacific Ocean or they were taken by sailing vessels on the seas. Hawaii is said to be the first kingdom which had maximum immigrants from Japan, there was a great transformation seen due to this prevalence of Japanese immigration. Hawaii was way behind transforming into an independent state when business men in Hawaii vigorously fixed Japanese as laborers to work in sugar cane fields (â€Å"Hawaii: Life in a Plantation Society,† n.d.). This was mainly because the Hawaiian people did not have an inclination toward working. They had the practice of working only when... One key concept that can be understood from the history of the Japanese immigration in Hawaii is the intensity of the role played by the working community in improving the political economy in Hawaii. The Japanese labor society in Hawaii proves the potential of the working class. This also gives an opportunity to the organizations to understand and be aware of the potential and importance that is given by the labor community. The nineteenth and twentieth centuries visualized the growth and awareness that the Japanese immigrant workers had. At each stage of their struggle they learnt to respond rightly to the owner community. It was between 1826 and 1850 that there were more thoughts which cropped up in the minds of political authorities in Hawaii to convert commoners into labor force to improve the economy of Hawaii. For the Japanese the entry into Hawaii and the problems that they faced in the inter relationships between the Japanese and the Americans proved to be an ultimate event. This gave birth to a new era in Hawaii. In Hawaii, the Japanese immigration and their settlement marked a time of compulsion in terms of both politics and social backgrounds. The Japanese were forced to live with a certain compulsion in Hawaii whether they were happy with it or not. The Hawaii was an American society where the Japanese could not expect any rewards or support for improving their Japanese culture. Annexation was one way which put forth limits on how the Japanese were treated by the Hawaii’s Americans in Hawaii. The end of the labor contract was seen as a trouble by many plantation owners in Hawaii.

Building evaluation for property Assignment Example | Topics and Well Written Essays - 1500 words

Building evaluation for property - Assignment Example After the establishment and development of the housing schemes, then comes a major process of its sustainability and maintenance works. To understand and improve the lifespan of these houses we must look into the defects and their causes which affect the quality of these structures. Consequently we have to resolve these faults using alternative construction methods or usage of substitute materials. The majority of the problems occur in two phases of the constructions of the facilities which are the planning or design phase and the other is faulty construction. 1.2 Common residential building faults and causes According to the research made by Building Research Establishment(BRE) and in its report suggested the major faults which occur in the key building elements. The top five places of faults in the structure are external walls with a fault attribution percentage of 20%, second comes the Roofs with 19%, then windows and doors contributes 13% of the faults, then floors 11% and servic es 9%. Where as Sub-structure, Planning and layout and Internal partitions come down the list. Later according to same BRE Advisory Service (Trotman P) and based on its database of building defects its came to a conclusion that the five major building faults are Rain penetration with a magnitude of 22%, then comes Condensation with 17%, Cracking 16%, Detachment 13% and lastly Entrapped water with 6%. Whereas Flooring, Appearance/discolouration/surface defects and Rising damp are also included in the list. All the above data is being collected and analyzed by the building research establishment and the ministry of housing of Australian government. 1.3 Solutions to the major issues As mentioned earlier that the issues arise by certain processes and at particular points in the structure, mentioned as the â€Å"key building elements†. Now any approach to remedy these issues would be directly in accordance with the working and durability of these key building elements. As mentione d before the worst process that damages the building is the water or rain penetration, now the source can be any place where water gathers these areas mainly includes Roof, buried/concealed pipes, external walls, windows, bathrooms, kitchens and many other places( common drains, underground drains, etc). This discussion will also cover the entrapment of water as well, which is also considered to be a defect of large impact. The next target is the solution of the problem, which can be done by mainly two activities prevention from water leakage and effective drainage system. The first element we will cover is the roof, where firstly drainage is of vital importance which must be acquired by good workman ship in which a suitable gradient must be provided, appropriate type and adequate thickness of waterproofing material, overlapping of material at joints, upturn from boundary walls and downturn towards the drains. Then comes the next key element the external wall where the source of def ect are at sleeves, deep cracks, honey comb, holes due to sub standard concrete and faulty construction. Where as the solutions are filling the cracks with chemical injections and replacing with new water proofing mortar where unavoidable. Whereas the special paints and weather proofing

Mini Cooper: Expansion and Launch in India

Mini Cooper: Expansion and Launch in India THE PRODUCT: MINI COOPER IN INDIA INTRODUCTION: The Mini Cooper is a small car that was produced by the British Motor Corporation and its successors from 1959 until 2000. The original is considered an icon of the 1960s, and its space-saving front-wheel-drive layout that allowed 80% of the area of the cars floor pan to be used for passengers and luggage influenced a generation of car-makers. In 1999 the Mini was voted the second most influential car of the 20th Century, behind the Ford Model T[i]. This distinctive two-door car was designed for BMC by Sir Alec Issigonis. It was manufactured at the Long bridge and Cowley plants in England. The Mini Mark I had three major UK updates: the Mark II, the Clubman and the Mark III.The Mini Cooper is a sports car that was successful as rally cars, winning the Monte Carlo Rally four times from 1964 through to 1967. Initially Minis were marketed under the Austin and Morris names, as the Austin Seven and Morris Mini Minor, until Mini became a marquee in its own right in 1969. The Mini Cooper was again marketed under the Austin name in the 1980s. AWARDS AND POPULARITY: The Mini has won many awards over the years, perhaps the most notable includes: Car of the Century, Number One Classic Car of All Time and European Car of the Century. The Mini managed second place behind the Model T Ford for Global Car of the Century in that same poll. In the end 5.3 million Minis were sold, making it by far the most popular British car ever made. Thousands of these are still on the road, with the remaining pre-1980s versions being firmly established as collectors items. At its peak, the Mini was a strong seller in most of the countries where it was sold, with the United Kingdom inevitably receiving the highest volumes. It was a huge seller in the mini-car market. It was 16 years before the Mini received a serious threat to its sales success. INFORMATION ABOUT THE PRODUCTS: MINI HATCH: The new Mini First will be Minis most attractively-priced model on sale in India. Starting at just Rs.8, 76,000 OTR, and the Mini First offers customers the opportunity to get behind the wheel of a unique small premium car at an unbeatable price. Available only in Hatch form, the Mini First features the 1.4-litre petrol engine currently found in the Mini One, but with a power output of 75 hp. The frugal engine is mated to a six-speed manual gearbox as standard and great go-kart handling is ensured by the trademark sophisticated chassis of all Minis. A multi-link rear axle and independent front and rear suspension systems combine with Dynamic Stability Control to put a smile on the drivers face every time they get behind the wheel. SEGMENTING, TARGETING AND POSITIONING SEGMENTATION: refers to a marketing technique that targets a group of customers with specific characteristics. In the process of launching mini cooper in India the upper class people in the country are considered under segmentation. TARGETING: refers to the selection of a particular market towards which all marketing effort is directed. The targeted market for the mini cooper will be the young girls and the ladies sector in the country. POSITIONING: refers to the efforts of influencing a consumers perception of a brand or product relative to the perception of the competing brands or products. Its basic objective is to occupy a clear, advantageous and unique position in the minds of the consumers. With the help of newspapers, internet and hoardings the positioning will take place in the minds of consumers about the product. THE CONSUMERS: An individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. An official definition of consumer behaviour is The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Mini Cooper in India will be mostly preferred by the upper class people of the society. This is because of the cost of the product. As the cost is higher people would prefer to buy a bigger and luxury car instead of a small and sporty car. Those people who are more interested and knowledgeable in brands and values would be influenced to buy a Mini cooper in India. Mini cooper is recognized as a girly car all over the world. Mini cooper is a car of status and pride. The type of consumers who prefer a Mini cooper will be a consumer of status and pride. It a sporty car as well as a statement symbol of status. Consumers do not make their decision in a vacuum. Consumer purchases are influenced by four factors. They are as follows Cultural factors Social factors Personal factors Psychological factors. CULTURAL FACTORS: Culture is the part of the external influences that impact the consumer. That is, culture represents influences that are imposed on the consumer by other individuals. The definition of culture is That complex whole which includes knowledge, belief, art, morals, custom, and any other capabilities and habits acquired by man person as a member of society Culture plays an important role in the buying behaviour of the consumers. As India s rich in culture and tradition, this factor acts as a major role in launching of Mini Cooper in India. As the product Mini Cooper is focused on the young girls and ladies of the society, their decisions are based on the family situations. Some women are not able to decide on their own products and services in India. They have to be depended on their family and society. SOCIAL FACTORS: A consumer may interact with several consumers before buying a product. They may be different type of groups like membership group and reference groups. Family decisions are also very important in choosing a product. Roles and status also play an important role in influencing the buying behaviour of a consumer. As Mini Cooper is the symbol of status and pride the consumers can show their ostentatious behaviour. Those are people who are concerned about image. PERSONAL FACTORS: Personal factors are based on economic situation like his income, occupation, personality and self confidence and age and family life cycle stages. In purchasing a Mini Cooper in India a consumer has to take into consideration his level of income as the price of the product is high. He also has to consider his age and economic situation in the society. The major part in the personal factor is a person should have a high level of personality and self confidence to buy a product. Psychological factors like motivating consumers are mainly done by advertisements, road shows and other motivating factors. Attitudes and beliefs are very important in the process of launching a product. The Consumers have to be given more knowledge about the products. The Mini Cooper will affect the psychological factors of the customers when they see the advertisements. DECISION MAKING PROCESS: The act of making up your mind about something, or a position or opinion or judgment reached after consideration is called as decision making. It is the process of selecting a logical choice from among the available options. When trying to make a good decision, a person must weight the positives and negatives of each option, and consider all the alternatives. For effective decision making, a person must be able to forecast the outcome of each option as well, and based on all these items, determine which option is the best for that particular situation. The below diagram shows the process of decision making, and also will explain about how the decision making process affects the customers of Mini Cooper. In this model, the consumer passes through five stages: problem recognition, information search, evaluation and selection of alternatives, decision implementation, and post-purchase evaluation. Problem recognition or need recognition: In the problem recognition stage, the consumers buying process begins when the buyer recognizes the problem or need. When a consumer of an upper class society is in need of a car he recognizes the problems and the need of it. This is the first stage of decision making process. When the consumers find the difference between the actual state and the desired state, a problem is recognized. In other words a need is recognized to solve the problem. Information search: When the consumers discover the problem they are likely to search for information. In this case the consumers who recognized the need for a car would search for more information about the different type of cars and they would be more attentive to car advertisements, cars purchased by their friends or relatives, and peer conversation about cars. Or they may be more actively seeking information by visiting car showrooms, talking to friends and reading car magazines etc. Through gathering information, the consumer learns more about some brands that compete in the market and their features and characteristics. After the search of information the consumers go to the next stage of decision making process. Evaluation and search of alternatives: Under this stage a consumers try to solve the problem and ultimately satisfying their needs. In other words, the consumers will look for problem-solving benefits from the product. The consumer, then, looks for products with a certain set of attributes that deliver the benefits. Thus, the consumer sees each product as a bundle of attributes with different levels of ability of delivering the problem solving benefits to satisfy their need. The distinctions among the need, benefits, and attributes are very important. In this case a person who wants to purchase a car will evaluate and search of alternatives to satisfy his needs. Decision implementation: To actually implement the purchase decision, however, a consumer needs to select both specific items that are brands and specific outlets that is where to buy to resolve the problems. In many situations, consumers engage in a simultaneous selection process of stores and brands. In the case of purchasing car a consumer will search a brand and in that brand they will search for different varieties in the showroom. It is also possible, that the consumer decides where to buy and then chooses one or two brands the showroom carries. Once the brand and outlet have been decided, the consumer moves on to the transaction. Post purchase evaluation: The final stage in decision making process is post purchase evaluation. It is common for consumers to experience concerns after making a purchase decision. This arises from a concept that is known as cognitive dissonance. The consumer having bought a product may feel that an alternative would have been preferable. In these circumstances a consumer will not re-purchase immediately but is likely to switch brands next time. Post-purchase evaluation processes are directly influenced by the type of preceding decision-making process. Directly relevant here is the level of purchase involvement of the consumer. Purchase involvement is often referred to as the level of concern for or interest in the purchase situation and how extensively the consumer searches information in making a purchase decision. These are the different stages of decision making process. With these levels a consumer decides when, where, why and how they buy the product. Mini Cooper is to be launched in India in two major cities of Mumbai and Delhi. Showrooms will be opened in these cities and customers can buy Mini from the showrooms. Perceived risk: Perceived risk refers to a functional or a psychological risk a consumer feels he/she is taking when purchasing a product. Negative or unexpected consequences a consumer fears may occur as a result of making the wrong purchase decision. A high-priced, complex, durable good like an automobile has a higher perceived risk than a low-priced, consumable commodity like hand soap. The greater the perceived risk, the more likely it is that the consumer will seek information about the product and the recommendations and experiences of peers before Buying. Educated, self-confident, affluent consumers are less likely than others to perceive risk. In a situation with high perceived risk, the consumer is more likely to purchase the same brand repeatedly or to purchase a leading brand or one with performance guarantees and warranties. New products or brands will be avoided. 4.0 LAUNCHING THE PRODUCT The primary goal of marketing communications is to build awareness of the business, its products, and its position through customer-facing materials such as brochures, press releases, internet, media, billboards, and road shows. Planning an integrated and consistent cross-team approach to these activities, one that reinforces a companys message with target audiences and motivates customers to buy is very important in launching a product. Mini Cooper is being launched in Mumbai and Delhi by positioning through customer facing materials like brochures, press release, web sites, media and road shows etc. Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. The major part in launching of a product is opening of showrooms. Showrooms of Mini Cooper will be more attractive and impressive for the customers. A showroom is an area where merchandise such as car can be displayed. It can also be defined as a room in a business set aside for the display of th e companys products. The three models of Mini Coopers in different colors will be displayed in the showroom. Customers can visit the showroom and book their minis hassle free without any problems. Customers are also offered with test drives if required. This will help the customers to understand practically about Mini and will also be helpful for them to buy the car with a clear mind as a result they will be happy to purchase the car without having any perceived risks in mind. Showrooms will be opened at the commercial area of the cities so that it will be easy for the customers. BROCHURES: A small booklet or pamphlet containing promotional material or product information is known as a brochure. Its a type of folding leaflet, literary advertisement. A brochure advertises about the location, products and services. They are actually in attractive slogans and eye-catching designs. Direct mails and trade shows are common ways to distribute brochures to introduce a product or service. The two most common types of brochures styles are single sheet or folded booklet leaflet form. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded. In launching the Mini in the market, brochures are being used as one of the customer facing materials or advertisements. With the help of brochures, the people will come to know about the product and will take an initiative to visit the showroom and to check with the websites. The brochures will be made of high quality and will be printed in attractive colors and impressive slogans will be given. Free test drives will be added in the brochures to attract the customers. The address of the showroom and a map will be printed in the brochures for the customers. These brochures will be supplied to the public in the commercial areas and city centre. PRESS RELEASE: A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know about the launching of product and services is known as press release. A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and television networks. Commercial press-release distribution services are also used to distribute them. A press release will be taking place one the showrooms are opened. Only the basic informations will be relieved to the public. In the press Release, the description of the product and services will be described to the public. The location of the showroom will also be relieved. INTERNET advertising is rapidly growing and is said to be the fastest growing sector within the advertising industry. The Internet has brought media to a global audience. Internet advertising ties together creative and technical aspects of the Internet, including: design, development and sales. Internet advertising is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience with the help of internet advertising. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. A website is introduced in the name of Mini Cooper. All the informations regarding the product is included in the website. The different models and the colors will be shown attractively to grab the attention of the customers. The customers will be given an option to book their car online through the website. The customers can also book for the test drives online. MEDIA: Ever since mass media became mass media, companies have naturally used this means of communications to let a large number of people know about their products. Two types of media advertisements are as follows: published media and visual or aural media. Newspaper, magazines and internet comes under published media and television and radio comes under visual or aural media. Advertisements in famous newspapers and magazines will be given for the Mini Cooper. Attractive slogans like MINI HITS INDIAN ROADS will be given on magazines and newspapers with colourful pictures of Mini Cooper. Advertisements in televisions will become livelier with the presence of celebrities with the Mini Cooper. Radio advertisements will also be given. Media will cover the major part of advertisement compared to the other types. BILLBOARDS: are large outdoor advertising structures. A billboard presents large advertisements to passing pedestrians and drivers. It is highly visible in the top designated market areas. Billboard advertisements are designed to catch a persons attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color. Attractive billboards with impressive colors and slogans will be placed at many places in the city. These will help the consumers to be aware of the car. The billboards will be very simple and clear for the public. The cars will be printed on the billboards. Billboards are very useful for the public to know about the launching of the product. ROAD SHOWS: are kinds of advertisement of the product. Basically a road show is nothing but a show of cars on the road in the public. These road shows will be attractive to customers as they see them on the road. Some number of Minis will be driven on the road in the city so that people become familiarized with the product launch. And they will also be parked alongside the road as a road show. Different colors of Mini Cooper will also be on the road show. Discounts and offers will be given to the customers on the early stage for the development of product in the market. It is very important because customers are more attracted towards discount and offers. Surprise gifts will be given to the first fifty customers who book Mini Cooper. The customers will be provided with the facility of Mini Cooper service stations in Mumbai and Delhi. First two services will be free of cost for the car. Cars will be picked and dropped at the customers place for service and it will also be free of charge. Accessories like seat covers, alloy wheels, music player etc will be available at the showroom. Customers can buy them at lesser prices. CONCLUSION: Thus the launching of Mini Cooper will be done effectively and efficiently. Customer satisfaction is more important for a sound business. We will promise to give our best to our customers to satisfy them. Mini Cooper will maintain its level of brand and will become a great success in India. With its great success Mini Cooper will be launched in more cities with more models in India. REFERENCE How the MINI Cooper Works, by Jonathan Strickland, http://auto.howstuffworks.com/mini-cooper.htm, retrieved 2009-12-12

Personal Brand Plan Paper Essay

There are three companies I would like to begin my career in Human Resources department in. Those three companies are Exxon Mobile Corporation, Apple Incorporated, and Wal-Mart. Exxon Mobile Corporation the third largest oil and gas refinery in the world in revenue. With over 80,000 employees globally Exxon Mobile Human Resource Department is functions are full of challenges. I view those challenges as being exciting, and rewarding. I would like to be employed as an Employment, Recruitment or Placement Manager. Through research I found Exxon Mobile has a variety of different employment, recruitment, and placement manager positions to help me gain a broad functional and developmental expertise in the human resource field. This experience will also give me a better understanding of how important Human Resource is integrated in various organizations and companies around the world. Working for Exxon will give me the opportunity to achieve my professional goals in managerial and technical areas through a multitude of assignments, mentorship’s, and training over my career. I would like to be employed with Exxon Mobile Corporation it is ranked number 2 in 2014 fortune 500, and because this company has been around for over 125 years. This company has built a strong foundation over the years, and also invests in its employees. I would like to obtain as much knowledge here to use in the rest of my career. The second company I chose was Apple Incorporated. Apple, Inc. is a multinational corporation creating numerous consumer electronics such as computer software, digital distributors, personal computers, commercial servers, iPhone smart phone, iPod portable media devices, and iPad tablet computers. Over the last two decades Apple Computer was predominantly and manufacturer of personal computers. I would like to be employed as an International Human Resource Associate for Apple, Inc. Working as Apple’s International Human Resource Associate I will play the role of a human resource generalist inside the company but will also have global responsibilities. Some of my task will be job postings, recruiting and screening candidates, and explaining benefits and compensations packages. To be successful in this position I would have to obtain a solid grasp of the employment markets around the world including understanding others culture aspects, compensation, benefits and screening. I would like to work  for Apple, Inc. because it is a fairly new fortune 500 incorporation leading in the world of technology. Apple consistent innovation continues to lead in sales over all of their competitors. With the experience and training obtained from Exxon Mobile will assist me in being a successful international human resource associate. The final company I would like to work for is Wal-Mart. Since 1962, Wal-Mart has been dedicated in making a difference in the lives of their customers by helping customers and communities save money and live better. Wal-Mart is ranked number one in Forbes as 2014 company who generated the most revenue. I would like to be employed as a Human Resource Consultant for Wal-Mart. As a Human Resource Consultant I will work as a contractor in helping corporate with things such as employment structure, manager policies, benefit issues, and performance incentives. I will help analyze employment success systems, evaluate how the benefits plans are panning out, and recommend productive changes to the system. I will use my the training and work experience accumulated over the years obtained from Exxon Mobile and Apple Inc.

Personal Development: The skills needed to run the business successfully Essay

P3: Describe the skills needed to run the business successfully and what areas require further personal development In this task I would be describing some of the skill to run a business successfully and what areas require further personal development as this all important to have to be a good sole trader. Own Contribution This is one of the many important things to have to run a business well .This is because I am the manager of the business as the leader of the pack I would have to put extra time into the work , stay behind after work to complete extra work , give me staff extra training if they need it . These little things can help the business move forward faster and also it helps me as I know what I am doing is right for the business if I want the business to succeed. Technical/Operational Technical can be very useful as it save time and money. I am very skilful a using the computer I can fix problems very easily on the computer, I am also very good using the basic things like Microsoft word, PowerPoint and publisher this program is very useful as it lets me create leaflets which saves me money as I don’t have to ask another business to create leaflets for me as I know how it is done. I also know how to create a data base which is very helpful as it stores all the information. Product Knowledge Product knowledge is information that I know about my products, for example I have the product knowledge of salsa and knowledge of the product is how it’s made, ingredients and factors such as these. That is what product knowledge. This is important to me because I am the owner of the business I will need to know how to make them and how long to keep them heated or cold, furthermore another importance of knowing this skill is that if any customer’s asks about the product I should be able to tell them because they might be allergic to something m so if I know the product I could tell them information about the product. Management ability Management ability is a skill that a business owner should have in order to run a business also management ability requires controlling and organising  the business well, without management ability the business won’t go the right direction. This skill is important because without having any management skills, it will be hard to manage the business and organise it well also without this skill it will be hard to manage the other employees, and make sure all the bills and everything has been paid in order to have all these things done correctly you need have the management ability. Recording and checking business performance Recording and checking business performance is when the business checks on all the financials records and makes some records from other department too; furthermore this is when a person checks on the business making sure everything is going smooth without any errors. This skill is important because without checking your business performance you won’t know in which areas to improve on. If you don’t check your business performance you wouldn’t know what things are going wrong and right in the business and this will mean that you won’t know what to improve or change it the business. Personal selling Personal selling is having direct contact with my customers and also involves direct contact with the customers and assessing their needs and suggesting suitable product or service solutions, which would help the customer out. This skill is necessary for my business because I am a sole trader so having experience in this would help a lot because I will have to be selling desserts to my customers and making sure that they are satisfied with the product and service they are receiving. I don’t have personal experience in this skill and I will need to learn. Administration Administration is what provides support for businesses operations. This involves keeping records and communicating with external groups such as customers and suppliers by sending letters and invoices and arranging payment. This skill is necessary for my business because I will need it to keep the business organised and to make sure that things don’t go wrong. do not have personal experience in administration and need to gain some experience. Previous Experience I do have previous experience working for a restaurant however I was able to get some experience in how to talk to customers properly and in a polite way to make sure they are satisfied with the service/product that they are receiving. Strengths and weaknesses I have a couple of strengths and these are: I can take risks and good at IT. Taking risks will help me in my business because it is always good to take risks because without taking them you might never know, it could end up good for my business. An example is that I could invest more in better packaging for my customers that like having take-away because this will show them that my business is caring for the customers. However if I did not take that risk of investing a bit more in it, I would have never found out if it would work or not. My strength in IT will help me a lot because I will need this skill for creating cash flow forecasts and even a break even forecast. This will save me money because I would have to hire someone else to do it for me as I have the skills to do it. My weaknesses are that I don’t have any skills in administration yet.

Accent Marks and Indirect Questions in Spanish

For beginning Spanish students, the rule theyre taught about orthographic accents may seem straightforward: Words such as quà © (what) and cuà ¡ntos (how many) have accents on them when theyre used in questions but dont otherwise. But the use of such accents marks in reality is a bit more complicated, as the accent mark is retained in some types of statements. For example, heres one sentence you might see: El Banco Central no aclarà ³ cuà ¡ntos dà ³lares vendià ³. (The Central Bank did not make clear how many dollars it sold.) Accents in Indirect Questions It is true that various words have orthographic accents—accent marks that affect the meanings of words but not the pronunciation—when they are parts of questions. The twist to the rule that questions can be part of statement, a statement that ends in a period, rather than as part of a question, a sentence that begins and ends in question marks. Such questions are known as indirect questions. For example, the sample sentence above indirectly asks the question of how many dollars were sold, but it doesnt do so directly. Some indirect questions are obvious, as in this sentence: Quisiera saber dà ³nde puedo encontrar algà ºn programa para convertir archivos de MP3. (I would like to know where I can find a program for converting MP3 files.) Often, sentences that begin in phrases such as quiero saber (I want to know) or no saber (I dont know) are indirect questions. But sometimes the indirect questions are more subtle. Here are some more examples of indirect questions that use orthographic accents: No sà © dà ³nde està ¡. (I dont know where he is.)Saben quà © va a pasar. (They know what is going to happen.)Ella me dijo por quà © se cambià ³ su nombre. (She told me why she changed her name.)Es difà ­cil decir exactamente cuà ¡ntos cadà ¡veres habà ­a. (Its difficult to say exactly how many corpses there were.)La comisià ³n va a investigar quià ©n es el responsable. (The commission will investigate who is the one responsible.) Words That Change Form in Questions These are the words that require the orthographic accent in questions, whether they are direct or indirect: adà ³nde (where to, where)cà ³mo (how)cuà ¡l (which, what)cuà ¡ndo (when)cuà ¡nto, cuà ¡ntos (how much, how many)dà ³nde (where)para quà © (what for, why)por quà © (why)quà © (what, which)quià ©n (who) These are all known as interrogative words and include pronouns, adjectives, and adverbs. Sometimes, especially with quà ©, the accent is needed to clarify the meaning of the word that is being used, and the meaning changes without the accent. Note the difference between these two sentences: Sà © que va a comer. (I know that he is going to eat. Que here functions as a relative pronoun.)Sà © quà © va a comer. (I know what he is going to eat. Quà © here is an interrogative pronoun.) Similarly, when cà ³mo is functioning as a question word, it usually is translated as how. But in statements that arent indirect questions, it is translated as as or like. This is one way you can tell whether cà ³mo is being used in an indirect question. Quiero saber cà ³mo se hace. (I want to know how it is done.)Los nià ±os llegaron como una tormenta. (The children arrived like a storm.) Example Sentences Here are each of the interrogative words used as an indirect question: No sabemos adà ³nde vamos. (We dont know where were going.)Me gustarà ­a aprender cà ³mo escribirlo en inglà ©s. (I would like to learn how to write it in English.)No tengo idea cuà ¡l es la receta para la felicidad. (I dont have an idea what the recipe for happiness is.)No me dijo cuà ¡ndo volverà ­a a casa. (She didnt tell me when she would come home.)No me importa cuà ¡nto dinero tengas. (It doesnt matter to me how much money you have.)Es difà ­cil decir dà ³nde estamos en comparacià ³n con los otros. (Its difficult to say where we are compared with the others.)No comprendo para quà © sirve el cinismo. (I dont know what the purpose of cynicism is.)No sabà ­amos por quà © esto habà ­a sucedido. (We dont know why this has happened.)Quiero entender quà © me està ¡ ocurriendo. (I want to understand what is happening to me.) Key Takeaways Interrogative words in Spanish require accent marks when they are used in both direct and indirect questions.Common interrogative words include dà ³nde (where), cà ³mo (how), and por quà © (why).The unaccented que usually means that, while the accented quà © usually means what.